Case study

Browser Extension – import to store

Boost your online store’s product catalog with this browser extension. Import products from any website with a single click, customise button placement, and enjoy seamless integration with popular e-commerce platforms.

Industry

Retail

Team

1

Project state

Completed

Country

World Wide

Boost your online store’s product catalog with this browser extension. Import products from any website with a single click, customise button placement, and enjoy seamless integration with popular e-commerce platforms.

Project idea

  • This project focuses on developing a browser extension that allows users to easily import product information from any website into their e-commerce stores with a single click. The extension will simplify the process of adding products, regardless of the website’s structure or technology, by automatically extracting relevant data such as titles, descriptions, images, and pricing.
  • This project involves creating a browser extension that uses artificial intelligence (AI) to generate compelling product descriptions based on product information extracted from websites. The extension will analyse product details, images, and even customer reviews to create unique and informative descriptions that can be easily imported into e-commerce platforms, saving businesses time and effort while enhancing product listings.
  • This project involves creating a browser extension that allows users to instantly compare the prices of products across multiple e-commerce platforms while browsing. The extension will analyse product information and provide users with a comprehensive overview of prices, shipping costs, and deals from various online retailers, helping them make informed purchasing decisions and find the best deals.

Project challenges

  • Web browsers frequently update their APIs and security policies, which can impact the functionality and compatibility of browser extensions. Staying abreast of these changes and ensuring ongoing compatibility across different browsers and versions will be a continuous challenge.
  • E-commerce platforms vary significantly in their architectures, data structures, and APIs. Developing an extension that seamlessly integrates with a wide range of platforms and supports their unique requirements will require careful design and extensive testing.
  • Providing a consistent and intuitive one-button solution across different websites and e-commerce platforms presents a significant design challenge. The extension must be able to accurately identify product information and seamlessly integrate with diverse page layouts and user interfaces while remaining user-friendly and efficient.

Results

  • The browser extension successfully enabled users to import products from any website with a single click, streamlining the process of adding new items to online stores. This resulted in significant time savings for e-commerce businesses and increased efficiency in product catalog management.
  • The extension’s ability to overcome vendor restrictions and legacy systems provided users with access to a wider range of products for their stores. This expanded product sourcing opportunities and allowed businesses to curate more diverse and competitive offerings.
  • By simplifying the process of building and expanding e-commerce product catalogs, the extension contributed to improved user satisfaction and increased adoption rates. Users praised the extension’s ease of use, flexibility, and time-saving capabilities.

Business challenges

E-commerce businesses face numerous challenges in managing and expanding their product catalogs. Manually adding product information is time-consuming and prone to errors, while sourcing products from diverse vendors can be hindered by outdated systems and restrictive policies. Maintaining consistent and accurate product data across multiple platforms is crucial for customer satisfaction and brand reputation, yet it often requires significant effort and resources.
  • The project aims to simplify and accelerate the process of adding products to online stores by enabling users to import product information from any website with a single click. This will eliminate the need for manual data entry and reduce the time and effort required to expand product catalogs.
  • The project seeks to overcome limitations in product sourcing by allowing users to import products from websites that lack APIs or have restrictive vendor policies. This will empower businesses to access a wider range of products and curate more diverse and competitive online offerings.
  • By automating the product import process, the project aims to improve the accuracy and consistency of product information across different e-commerce platforms. This will reduce errors, minimise discrepancies, and enhance the overall shopping experience for customers.
Browser compatibility - Browser Extension – import to store by Tech Stack Apps

Project essentials

Universal Compatibility

The extension must be compatible with all major web browsers (Chrome, Firefox, Edge, Safari) and function seamlessly across diverse website structures and e-commerce platforms.

Universal Compatibility - Browser Extension – import to store by Tech Stack Apps

Accurate Data Extraction

The extension needs to reliably identify and extract essential product information (title, description, images, price, variants) from any website with a high degree of accuracy.

Accurate Data Extraction - Browser Extension – import to store by Tech Stack Apps

User-Friendly Interface

The extension should have a simple and intuitive interface that allows users to easily import products with a single click and customise settings according to their preferences.

User-Friendly Interface - Browser Extension – import to store by Tech Stack Apps

Development in detail

  • The initial phase will focus on building the core functionality of the browser extension, including the user interface for interacting with the extension and the logic for capturing product information from web pages. This will involve utilising browser APIs to inject custom elements into web pages, such as the “Add to My Store” button, and extracting relevant data from the page’s HTML structure.
  • This phase will involve developing integrations with various e-commerce platforms, enabling the extension to seamlessly transfer product data into the user’s online store. This will require creating API connections to different platforms, mapping product data fields between the extension and the platforms, and handling authentication and authorisation processes.
  • A crucial aspect of the development will be creating robust mechanisms for accurately extracting product information from diverse website structures. This will involve employing techniques like web scraping and natural language processing (NLP) to identify and extract relevant data such as product titles, descriptions, images, pricing, and variations.
  • Thorough testing will be conducted across different browsers, e-commerce platforms, and website structures to ensure the extension’s functionality, compatibility, and performance. This will include unit testing, integration testing, and user acceptance testing (UAT) to identify and address any bugs or usability issues. Optimisation efforts will focus on minimising the extension’s resource consumption and ensuring a smooth user experience.

Technology stack used

PHP

PHP is a server-side scripting language used for creating dynamic web pages, widely used in web development, and known for its flexibility and database compatibility.

79%

of all websites use PHP

50%

faster performance in web applications

Node JS

Node.js is a fast, scalable, server-side JavaScript runtime built on Chrome’s V8 engine, widely used for building real-time web applications and APIs due to its non-blocking, event-driven architecture.

50%

of developers worldwide use Node.js for backend development.

50%

better performance compared to traditional server-side solutions like PHP

Python

Python is a high-level, versatile programming language known for its simplicity, readability, and wide range of applications, from web development to data science.

8M

developers use Python worldwide.

80%

of AI and machine learning projects due to its extensive libraries and frameworks.

HTML

HTML (Hypertext Markup Language) is the standard markup language used to create web pages, forming the backbone of most websites and applications by structuring content and elements.

100k+

websites rely on HTML as their foundational markup language.

90%

of websites use HTML in combination with other technologies like CSS and JavaScript.

CSS

CSS (Cascading Style Sheets) is a style sheet language used to control the presentation of web pages, including layouts, colors, fonts, and responsiveness, enhancing user experience.

100k+

websites use CSS to style their web pages.

80%

faster development time when using CSS frameworks like Tailwind CSS or Bootstrap.

JavaScript

JavaScript is a high-level, versatile programming language used for creating dynamic and interactive web content, such as animations, form validation, and real-time updates.

95k

websites rely on JavaScript for dynamic web functionality.

75%

of developers use JavaScript for both frontend and backend development, thanks to frameworks like Node.js.

jQuery

jQuery is a fast, lightweight JavaScript library designed to simplify HTML DOM manipulation, event handling, and animation.

60k

stars on GitHub for Vite.

30x

faster hot module replacement (HMR) compared to traditional bundlers.

MariaDB

MariaDB is a fork of MySQL, designed to maintain compatibility with MySQL while offering additional features and performance improvements for web and enterprise applications.

12k

GitHub stars for MariaDB.

30%

faster query execution in MariaDB compared to MySQL in certain workloads.

Local Storage

Local Storage is a web storage feature that allows websites to store data persistently in a user’s browser. Unlike cookies, data stored in LocalStorage is not sent with every HTTP request, enhancing performance and security. It is commonly used for storing user preferences, session data, and other client-side information.

5–10

MB storage capacity per origin, varying by browser, providing ample space for client-side data storage.

All

major browsers, including Chrome, Firefox, Safari, and Edge, ensuring broad compatibility for web applications.

OpenCV

OpenCV (Open Source Computer Vision Library) is a widely used library for computer vision tasks, providing tools for image and video processing, machine learning, and real-time object detection.

47k

developers and organizations for computer vision projects.

60%

faster than other computer vision frameworks.

GIT

Git is a distributed version control system that enables developers to track changes in their codebase, collaborate on projects, and manage code efficiently.

45k

stars on GitHub for Git.

80%

of software projects worldwide use Git for version control.

Docker

Docker is a platform for developing, shipping, and running applications inside lightweight, isolated containers, simplifying software delivery and scaling.

65k

GitHub stars for Docker.

50%

faster deployment with Docker containers compared to traditional virtual machines.

npm

npm (Node Package Manager) is the default package manager for Node.js, used for managing JavaScript dependencies and libraries in web and mobile applications.

180k

GitHub stars for npm.

50%

faster dependency management with npm’s package registry for JavaScript projects.

Composer

Composer is a dependency management tool for PHP that allows developers to declare the libraries their project depends on and automatically installs and updates them.

25k

GitHub stars for Composer.

40%

faster dependency management in PHP projects using Composer’s automatic updates and installations.

Traefik

Traefik is a modern HTTP reverse proxy and load balancer that makes it easy to deploy and manage microservices and dynamic containerized applications.

42k

stars on GitHub for Traefik.

30%

better load balancing efficiency with Traefik in containerized environments.

WordPress

WordPress is the world’s most popular open-source content management system (CMS) that allows users to create, manage, and publish websites or blogs easily, offering thousands of themes, plugins, and customization options.

58k

plugins are available in the WordPress plugin repository.

43%

of all websites globally are powered by WordPress, making it the most widely used CMS.

Laravel

Laravel is a popular PHP web framework known for its elegant syntax, built-in tools for routing, authentication, and caching, and its ability to streamline web application development.

1.4M

websites worldwide use Laravel

30%

faster development speed with Laravel

PrestaShop

PrestaShop is an open-source e-commerce platform that enables businesses to create and manage online stores. It offers a wide range of features, including product management, payment integration, and customizable themes, catering to various business needs.

300k

online stores worldwide are powered by PrestaShop, reflecting its extensive adoption in the e-commerce industry.

24B

euros in sales were generated by PrestaShop stores between 2020 and 2021, demonstrating the platform’s significant impact on global e-commerce.

Results obtained

The project achieved its goals of simplifying product management for online businesses. By automating the process of importing product information, the extension freed up valuable time and resources for store owners. This allowed them to focus on other essential aspects of their business, such as marketing and customer service, ultimately leading to increased efficiency and growth.

Time Savings

The extension significantly reduced the time spent on manual product entry, allowing businesses to add products to their stores more quickly and efficiently.

Increased Productivity

By automating repetitive tasks, the extension freed up business owners and employees to focus on more strategic activities, such as marketing, customer service, and product development.

Improved Accuracy

The automated import process minimised human error, leading to more accurate and consistent product information across online stores.

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