Case study

Gourmify.ro – B2B & B2C eCommerce shop

Discover a world of flavor at Gourmify.ro, Romania's online shop for discerning food lovers. We offer an exquisite selection of artisanal cheeses, premium meats, fine wines, and refreshing drinks, all sourced with a commitment to quality and sustainability for both individuals and businesses.

Industry

Retail

Team

1

Project state

Completed

Country

Romania

Gourmify.ro is your online destination for premium BIO and healthy food and drinks in Romania, offering a wide selection of cheeses, meats, wines, and more for both B2B and B2C customers. Experience the difference of quality ingredients and convenient online shopping with Gourmify.ro, where you’ll find everything you need for a healthy and delicious lifestyle.

Project idea

  • This project aims to transform the client’s refrigerator container storage business in Oradea into a dynamic food distribution platform. By sourcing directly from vendors and offering competitive prices, the platform will provide both individuals and businesses with convenient access to high-quality food products delivered right to their doorstep.
  • The platform will be a game-changer for HoReCa businesses in Oradea, providing a centralised hub to source a wide variety of ingredients with ease and efficiency. Restaurants, cafes, and hotels can streamline their procurement process, compare prices, and secure the best deals on essential supplies, ultimately saving time and money.
  • This innovative solution benefits the entire community by creating a more efficient and cost-effective food supply chain. Consumers enjoy greater access to fresh, quality products, HoReCa businesses optimize their operations, and the client expands their business model while contributing to a thriving local food ecosystem.

Project challenges

  • Inventory management presents a challenge, requiring a system that can accurately track stock, handle diverse order sizes, and seamlessly convert between bulk quantities and individual units. This ensures efficient order fulfilment for both individual and business customers.
  • Training the client’s non-technical team on the new platform and its features is crucial. Clear, user-friendly interfaces, comprehensive training materials, and ongoing support will be essential for smooth adoption and efficient operation.
  • Modernising the client’s outdated systems is key. This includes integrating the platform with existing infrastructure, potentially upgrading legacy software, and implementing new technologies for optimised operations and scalability.

Results

  • The project setup will involve a phased approach, starting with a Minimum Viable Product (MVP) to test core functionalities and gather user feedback. This MVP will focus on essential features like product listing, online ordering, and basic inventory management, allowing for rapid deployment and iterative development.
  • A robust technology stack will be crucial, utilizing cloud-based solutions for scalability and reliability. This may include a headless e-commerce platform for front-end flexibility, integrated with a powerful inventory management system and a secure payment gateway.
  • User experience (UX) and user interface (UI) design will be prioritised to ensure a seamless and intuitive online experience for all users. This includes creating a user-friendly interface for browsing products, placing orders, and managing accounts, with a focus on accessibility and mobile responsiveness.

Business challenges

The client’s current refrigerator container storage business in Oradea faces a significant challenge: limited growth potential within the existing model. While the current operation provides a stable foundation, relying solely on storage fees restricts revenue streams and hinders the business’s ability to expand and invest in future development. To achieve sustainable growth and unlock new opportunities, the business needs to diversify its offerings and tap into new markets, which this project aims to address.
  • A primary objective is to increase revenue streams by expanding beyond storage services and venturing into direct sales of food products. This diversification will reduce reliance on storage fees alone and create new opportunities for profit generation, enabling reinvestment and further business development.
  • Another key objective is to enhance customer value by providing a convenient and cost-effective solution for accessing high-quality food products. By offering competitive prices, direct delivery, and a user-friendly platform, the business aims to attract a wider customer base and foster loyalty among both individuals and businesses.
  • Finally, the project seeks to optimize operational efficiency by leveraging technology and streamlining processes. This includes implementing a robust inventory management system, automating order fulfilment, and utilising data analytics to gain insights into customer preferences and market trends. This optimisation will lead to cost savings, improved resource allocation, and increased profitability.
Business challenge - Gourmify.ro by Tech Stack Apps

Project essentials

Integrated Ordering

Streamline the ordering process with a user-friendly interface that allows both B2B and B2C customers to easily browse products, place orders, and track deliveries, all within a single platform.

Integrated Ordering - Gourmify.ro by Tech Stack Apps

Automated Invoicing

Simplify accounting and ensure accurate record-keeping through seamless integration with SmartBill, automatically generating invoices and managing financial transactions for every order.

Automated Invoicing - Gourmify.ro by Tech Stack Apps

Flexible Payments

Offer customers a variety of secure payment options through Stripe integration, including credit cards, debit cards, and mobile wallets, catering to both individual and business preferences.

Flexible Payments - Gourmify.ro by Tech Stack Apps

Development in detail

  • The development process will follow an agile methodology, with a focus on iterative development and continuous feedback. The platform will be built using a modular approach, allowing for flexibility and scalability as new features and functionalities are added. This iterative process will ensure that the platform remains adaptable to evolving business needs and customer demands.
  • The front-end development will prioritise user experience, creating an intuitive and engaging interface for both B2B and B2C customers. Responsive design will ensure optimal viewing and functionality across various devices, including desktops, tablets, and mobile phones. This will provide a seamless and consistent user experience regardless of the platform used to access the site.
  • Back-end development will focus on building a robust and secure infrastructure to handle order processing, inventory management, and data analytics. Integration with third-party services like SmartBill and Stripe will be implemented using secure APIs, ensuring data integrity and compliance with industry standards. This integration will automate key processes and provide a seamless experience for both customers and administrators.
  • Thorough testing will be conducted throughout the development lifecycle, including unit testing, integration testing, and user acceptance testing. This rigorous testing process will ensure the platform’s stability, security, and performance before launch, minimising potential issues and ensuring a smooth user experience.

Technology stack used

PHP

PHP is a server-side scripting language used for creating dynamic web pages, widely used in web development, and known for its flexibility and database compatibility.

79%

of all websites use PHP

50%

faster performance in web applications

HTML

HTML (Hypertext Markup Language) is the standard markup language used to create web pages, forming the backbone of most websites and applications by structuring content and elements.

100k+

websites rely on HTML as their foundational markup language.

90%

of websites use HTML in combination with other technologies like CSS and JavaScript.

CSS

CSS (Cascading Style Sheets) is a style sheet language used to control the presentation of web pages, including layouts, colors, fonts, and responsiveness, enhancing user experience.

100k+

websites use CSS to style their web pages.

80%

faster development time when using CSS frameworks like Tailwind CSS or Bootstrap.

JavaScript

JavaScript is a high-level, versatile programming language used for creating dynamic and interactive web content, such as animations, form validation, and real-time updates.

95k

websites rely on JavaScript for dynamic web functionality.

75%

of developers use JavaScript for both frontend and backend development, thanks to frameworks like Node.js.

jQuery

jQuery is a fast, lightweight JavaScript library designed to simplify HTML DOM manipulation, event handling, and animation.

60k

stars on GitHub for Vite.

30x

faster hot module replacement (HMR) compared to traditional bundlers.

MariaDB

MariaDB is a fork of MySQL, designed to maintain compatibility with MySQL while offering additional features and performance improvements for web and enterprise applications.

12k

GitHub stars for MariaDB.

30%

faster query execution in MariaDB compared to MySQL in certain workloads.

WordPress

WordPress is the world’s most popular open-source content management system (CMS) that allows users to create, manage, and publish websites or blogs easily, offering thousands of themes, plugins, and customization options.

58k

plugins are available in the WordPress plugin repository.

43%

of all websites globally are powered by WordPress, making it the most widely used CMS.

GIT

Git is a distributed version control system that enables developers to track changes in their codebase, collaborate on projects, and manage code efficiently.

45k

stars on GitHub for Git.

80%

of software projects worldwide use Git for version control.

Docker

Docker is a platform for developing, shipping, and running applications inside lightweight, isolated containers, simplifying software delivery and scaling.

65k

GitHub stars for Docker.

50%

faster deployment with Docker containers compared to traditional virtual machines.

npm

npm (Node Package Manager) is the default package manager for Node.js, used for managing JavaScript dependencies and libraries in web and mobile applications.

180k

GitHub stars for npm.

50%

faster dependency management with npm’s package registry for JavaScript projects.

Composer

Composer is a dependency management tool for PHP that allows developers to declare the libraries their project depends on and automatically installs and updates them.

25k

GitHub stars for Composer.

40%

faster dependency management in PHP projects using Composer’s automatic updates and installations.

Traefik

Traefik is a modern HTTP reverse proxy and load balancer that makes it easy to deploy and manage microservices and dynamic containerized applications.

42k

stars on GitHub for Traefik.

30%

better load balancing efficiency with Traefik in containerized environments.

WordPress

WordPress is the world’s most popular open-source content management system (CMS) that allows users to create, manage, and publish websites or blogs easily, offering thousands of themes, plugins, and customization options.

58k

plugins are available in the WordPress plugin repository.

43%

of all websites globally are powered by WordPress, making it the most widely used CMS.

FanCourier

FanCourier is a Romanian courier company offering national and international shipping services, with an API for integrating shipping and tracking functionality into web and mobile applications.

1.2k

businesses integrate FanCourier API for shipping services.

40%

faster logistics handling with FanCourier’s API.

Stripe

Stripe is a global payment processing platform that simplifies payment infrastructure for online transactions, offering a developer-friendly API for integrating payment systems.

7k

GitHub stars for Stripe SDKs.

35%

faster payment integration using Stripe’s pre-built components.

Results obtained

The project successfully delivered a fully functional e-commerce platform tailored to the client’s specific needs, enabling them to expand their business model and reach new markets. This resulted in increased revenue streams, improved operational efficiency, and enhanced customer satisfaction, solidifying the client’s position as a leading provider of high-quality food products in Oradea.

Increased Revenue

The platform facilitated direct sales of food products, generating a new revenue stream and increasing overall profitability for the business.

Expanded Reach

By offering online ordering and delivery, the business expanded its customer base to include both individual consumers and businesses across Oradea.

Improved Efficiency

Automated processes and streamlined workflows through the platform led to optimised operations and reduced administrative overhead.

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