Case study

ProiectAMC.ro – eCommerce catalog

ProiectAMC.ro is a dynamic online catalog designed to enhance the client's interaction with customers worldwide. This centralised platform provides easy access to their complete product range, ensuring accuracy and efficiency through automated data updates. With its intuitive design and advanced search capabilities, customers can effortlessly explore and discover products, ultimately driving engagement and satisfaction.

Industry

Retail

Team

1

Project state

Completed

Country

Romania

ProiectAMC.ro is an e-commerce catalog developed to showcase a client’s product portfolio, leveraging automated ETL tools for seamless data feed integration. This platform empowers both the client and end-users to easily access product information, with the added functionality of generating detailed technical PDFs for enhanced product understanding.

Project idea

  • The client faced a growing challenge in managing their product portfolio, with constant updates and revisions becoming a significant burden. This outdated system hampered their ability to efficiently share information with their global client base, leading them to seek a more effective solution.
  • Their vision was to create a dynamic digital catalog, accessible anytime and anywhere. This online platform would serve as a centralized hub for the latest product information, ensuring clients always had access to the most up-to-date details.
  • To further enhance the user experience, they wanted to incorporate a robust search function. This would allow clients to quickly and intuitively navigate the extensive product catalog, filtering by specific criteria to pinpoint their desired items with ease.

Project challenges

  • A significant challenge encountered during the project was the limited support and communication from various manufacturer vendors. This lack of cooperation hindered the timely acquisition of accurate product data, requiring the development of alternative strategies to gather necessary information.
  • Adding to the complexity, many vendors relied on legacy systems, necessitating the implementation of workarounds to ensure compatibility with the modern e-commerce platform. These unforeseen technical hurdles demanded creative solutions to bridge the gap between outdated systems and the client’s desired functionality.
  • Furthermore, the project faced constraints due to the client’s limited budget. This required careful resource allocation and prioritisation to deliver maximum value while remaining within the defined financial scope. Despite these limitations, strategic planning and efficient execution ensured a successful outcome without compromising on essential features.

Results

  • We delivered a truly cutting-edge e-commerce catalog that the client absolutely loves! Now, they can confidently showcase their amazing products to customers all over the world in a way that’s both beautiful and easy to use. We used some pretty advanced tech (ETL tools, if you’re curious) to make sure the catalog always has the latest product info, which was a huge pain point for them before.
  • One of the things we’re most proud of is the super intuitive search and filter system we built. Customers can now easily find exactly what they’re looking for in seconds, even with a huge catalog. It’s a real game-changer for their business, making the whole shopping experience so much smoother and more enjoyable.
  • Honestly, this project had its challenges – some vendors weren’t the easiest to work with, and we had to be really smart with the budget. But, in the end, we delivered a fantastic platform that’s already making a real difference for the client and their customers. It’s incredibly rewarding to see how much they value the solution we created.

Business challenges

The client faced limitations in expanding their business due to restricted exposure of their product portfolio, hindering their reach to potential customers. This limited visibility directly impacted their sales, creating a critical need to enhance product accessibility and broaden market reach.
  • A primary objective was to enhance product visibility by creating a centralized and easily accessible platform to showcase the client’s complete product portfolio. This online catalog aimed to overcome geographical limitations and reach a wider audience, increasing potential customer engagement.
  • Another key objective was to empower customers with detailed product information and intuitive search capabilities. By providing comprehensive data and a user-friendly interface, the project aimed to facilitate informed decision-making and streamline the purchasing process.
  • Furthermore, the project aimed to improve operational efficiency by automating product data updates and eliminating manual processes. This streamlined approach sought to reduce resource allocation and allow the client to focus on core business activities, fostering growth and scalability.

Project essentials

Centralized Catalog

Develop a user-friendly online platform to showcase the complete product portfolio, ensuring easy access for a global audience.

Centralized Catalog - ProiectAMC.ro by Tech Stack Apps

Automated Updates

Implement automated data integration through ETL tools to maintain an up-to-date catalog with minimal manual effort.

Automated Updates - ProiectAMC.ro by Tech Stack Apps

Enhanced Search

Provide a robust search and filtering system that empowers users to efficiently find desired products within the extensive catalog.

Enhanced Search - ProiectAMC.ro by Tech Stack App

Development in detail

  • The first phase of development focused on establishing the core structure of the e-commerce catalog, including product categorisation, database design, and front-end layout. This involved close collaboration with the client to understand their specific needs and preferences, ensuring the platform aligned with their brand identity and business objectives.
  • Next, we prioritized the development of the automated data integration system, utilising ETL tools to seamlessly import and update product information from various vendor sources. This crucial step ensured the catalog’s accuracy and eliminated the need for manual data entry, saving time and resources while maintaining data integrity.
  • Simultaneously, we focused on crafting a user-friendly interface with intuitive navigation and a powerful search functionality. By implementing advanced filtering options and a streamlined product browsing experience, we aimed to empower customers to easily find and explore products of interest.
  • Finally, rigorous testing and quality assurance processes were conducted throughout the development lifecycle to ensure platform stability, security, and optimal performance. This iterative approach allowed us to address any issues promptly and deliver a polished final product that exceeded client expectations.

Technology stack used

PHP

PHP is a server-side scripting language used for creating dynamic web pages, widely used in web development, and known for its flexibility and database compatibility.

79%

of all websites use PHP

50%

faster performance in web applications

HTML

HTML (Hypertext Markup Language) is the standard markup language used to create web pages, forming the backbone of most websites and applications by structuring content and elements.

100k+

websites rely on HTML as their foundational markup language.

90%

of websites use HTML in combination with other technologies like CSS and JavaScript.

CSS

CSS (Cascading Style Sheets) is a style sheet language used to control the presentation of web pages, including layouts, colors, fonts, and responsiveness, enhancing user experience.

100k+

websites use CSS to style their web pages.

80%

faster development time when using CSS frameworks like Tailwind CSS or Bootstrap.

JavaScript

JavaScript is a high-level, versatile programming language used for creating dynamic and interactive web content, such as animations, form validation, and real-time updates.

95k

websites rely on JavaScript for dynamic web functionality.

75%

of developers use JavaScript for both frontend and backend development, thanks to frameworks like Node.js.

jQuery

jQuery is a fast, lightweight JavaScript library designed to simplify HTML DOM manipulation, event handling, and animation.

60k

stars on GitHub for Vite.

30x

faster hot module replacement (HMR) compared to traditional bundlers.

MariaDB

MariaDB is a fork of MySQL, designed to maintain compatibility with MySQL while offering additional features and performance improvements for web and enterprise applications.

12k

GitHub stars for MariaDB.

30%

faster query execution in MariaDB compared to MySQL in certain workloads.

WordPress

WordPress is the world’s most popular open-source content management system (CMS) that allows users to create, manage, and publish websites or blogs easily, offering thousands of themes, plugins, and customization options.

58k

plugins are available in the WordPress plugin repository.

43%

of all websites globally are powered by WordPress, making it the most widely used CMS.

GIT

Git is a distributed version control system that enables developers to track changes in their codebase, collaborate on projects, and manage code efficiently.

45k

stars on GitHub for Git.

80%

of software projects worldwide use Git for version control.

Docker

Docker is a platform for developing, shipping, and running applications inside lightweight, isolated containers, simplifying software delivery and scaling.

65k

GitHub stars for Docker.

50%

faster deployment with Docker containers compared to traditional virtual machines.

npm

npm (Node Package Manager) is the default package manager for Node.js, used for managing JavaScript dependencies and libraries in web and mobile applications.

180k

GitHub stars for npm.

50%

faster dependency management with npm’s package registry for JavaScript projects.

Composer

Composer is a dependency management tool for PHP that allows developers to declare the libraries their project depends on and automatically installs and updates them.

25k

GitHub stars for Composer.

40%

faster dependency management in PHP projects using Composer’s automatic updates and installations.

Traefik

Traefik is a modern HTTP reverse proxy and load balancer that makes it easy to deploy and manage microservices and dynamic containerized applications.

42k

stars on GitHub for Traefik.

30%

better load balancing efficiency with Traefik in containerized environments.

PDF Generator

A PDF generator is a software tool that allows users to create, edit, and generate PDF documents from various data sources and templates, often used in reporting and document generation.

2k

GitHub stars for popular PDF generator libraries.

30%

faster document generation with automated PDF creation tools.

Results obtained

The project successfully delivered a robust and user-friendly e-commerce catalog that effectively showcases the client’s comprehensive product portfolio to a global audience. By automating data updates and implementing a powerful search functionality, the platform streamlines product discovery, enhances user experience, and strengthens the client’s market presence. Despite facing challenges such as limited vendor support and budget constraints, the project achieved its objectives, providing the client with a valuable tool for business growth and improved customer communication.

Global Reach

The e-commerce catalog successfully expanded the client’s market reach by providing online accessibility to their products for a global audience.

Effortless Updates

Automated data integration ensures the product catalog remains current with minimal manual intervention, saving time and resources.

Boosted Engagement

The intuitive search and filtering system empowers customers to easily find desired products, leading to increased engagement and potential sales.

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