Case study

Visit Oradea

Oradea is a city of captivating contrasts, where historical grandeur meets modern vibrancy. Explore architectural wonders, unwind in renowned spas, and savor the city's unique charm. Discover a destination that invites you to slow down, indulge, and create lasting memories.

Industry

Travel

Team

1

Project state

Completed

Country

Romania

VisitOradea.com invites you to discover the city’s captivating blend of Art Nouveau, Baroque, and medieval architecture, set alongside renowned thermal baths like Felix and 1 Mai. Immerse yourself in Oradea’s vibrant culture and embrace the “Slow Living” experience that will leave you longing to return.

Project idea

  • Develop an interactive map on VisitOradea.com that allows users to explore the city with ease. This map would feature points of interest, including landmarks, museums, restaurants, and accommodation options, with detailed information and photos for each location. Users could filter locations based on their interests, creating personalised itineraries and enhancing their exploration of Oradea.
  • Expand the reach of VisitOradea.com by incorporating multilingual support. Translate the website’s content into multiple languages, making it accessible to a wider audience of international tourists. This feature would increase Oradea’s visibility as a welcoming destination and encourage tourism from diverse linguistic backgrounds.
  • Integrate virtual reality (VR) technology into VisitOradea.com to offer immersive experiences of the city’s key attractions. Develop VR tours of landmarks, museums, and other notable locations, allowing users to explore Oradea virtually before their visit or relive their experiences afterwards. This innovative feature would enhance user engagement and provide a unique perspective on the city’s cultural heritage.

Project challenges

  • One major challenge faced during the VisitOradea.com project was the tight timeline and the need to rapidly mobilize resources. The team had to adapt quickly to meet the demands of the project, often working with short notice and re-allocating personnel to ensure timely completion of tasks. This required flexibility and efficient coordination to deliver a high-quality website within the given timeframe.
  • Another hurdle involved bridging the communication gap between technical and non-technical stakeholders. The team had to effectively collaborate with city town hall employees and managers who lacked technical expertise. This required clear and concise communication, translating complex technical concepts into easily understandable terms, and patiently addressing concerns to ensure everyone was aligned on project goals and progress.
  • Balancing project scope with budget constraints presented a significant challenge. The team had to carefully prioritize features, distinguishing between essential functionalities and “nice-to-haves” to deliver maximum value within the allocated resources. This involved making strategic decisions, exploring cost-efficient solutions, and sometimes negotiating compromises to ensure the project remained viable and sustainable in the long term.

Results

  • VisitOradea.com led to a marked increase in tourism, drawing visitors with its comprehensive city guide and attractive presentation. This influx boosted local businesses and solidified Oradea’s position as a sought-after destination.
  • The website effectively communicated Oradea’s unique identity as a blend of history, architecture, and modern life. This strengthened brand image attracted tourists, investors, and potential new residents alike.
  • VisitOradea.com became a hub for locals to engage with their city. It facilitated the sharing of events, fostered civic pride, and allowed residents to contribute to Oradea’s online presence.

Business challenges

Recognizing the need to boost tourism, Oradea launched the Visit Oradea brand to showcase its hidden treasures. By highlighting the city’s unique architectural heritage, thermal spas, and vibrant cultural scene, Visit Oradea aimed to attract visitors and establish the city as a compelling tourist destination. This initiative sought to overcome the challenge of promoting a lesser-known city and position Oradea as a must-see destination for travelers seeking cultural immersion and authentic experiences.
  • One objective was to increase Oradea’s visibility and attract tourists to a city less known on the international stage. Success meant effectively showcasing the city’s unique offerings and enticing potential visitors to discover its hidden gems.
  • Another key goal was to create a unified and compelling brand identity for Oradea. This involved presenting a cohesive image that encompassed the city’s diverse attractions, from its rich history and architecture to its modern cultural scene and thermal baths.
  • Finally, Visit Oradea aimed to overcome logistical challenges and improve accessibility for international tourists. This included promoting cross-border tourism with Hungary and exploring strategies to increase flight connections and transportation options.
Oradea City

Project essentials

User-Friendly Interface

The website needed to be intuitive and easy to navigate for users of all ages and technical abilities. A clean design, clear information architecture, and accessible features were crucial for ensuring a positive user experience.

User-Friendly Interface - VisitOradea.com by Tech Stack Apps

Compelling Visual Content

High-quality photography and videography were essential to capture the beauty and essence of Oradea. Visually engaging content would entice visitors and effectively showcase the city’s attractions, architecture, and cultural experiences.

Compelling Visual Content - VisitOradea.com by Tech Stack Apps

Mobile Optimisation

With the rise of mobile browsing, it was crucial for VisitOradea.com to be fully responsive and optimized for various devices. A seamless mobile experience would ensure accessibility for users on-the-go and cater to the growing number of travelers using smartphones to plan their trips.

Mobile Optimisation - VisitOradea.com by Tech Stack Apps

Development in detail

  • Officially launch the VisitOradea.com website and promote it through various channels, including social media, online advertising, and collaborations with local tourism agencies. Continuously monitor website traffic and user engagement, making ongoing improvements and updates to ensure the website remains a valuable resource for visitors and locals alike.
  • Prioritize the identified issues based on their severity and potential impact on users. Develop a detailed plan outlining the solutions and strategies to address each problem. This may involve updating content, redesigning certain sections, improving website navigation, or implementing new features to enhance functionality and user engagement.
  • Execute the planned solutions, carefully implementing changes and updates to the website. Conduct thorough testing throughout the process to ensure that the implemented solutions effectively resolve the identified issues without introducing new problems. This may involve testing across different browsers, devices, and user scenarios to guarantee a seamless experience for all visitors.
  • Continuously monitor the website’s performance and user feedback after implementing the solutions. Track key metrics such as website traffic, bounce rates, and user engagement to assess the effectiveness of the maintenance efforts. Establish a schedule for ongoing maintenance, including regular content updates, security checks, and performance optimisation, to ensure the long-term health and functionality of the website.

Technology stack used

PHP

PHP is a server-side scripting language used for creating dynamic web pages, widely used in web development, and known for its flexibility and database compatibility.

79%

of all websites use PHP

50%

faster performance in web applications

Swagger

Swagger is an open-source framework for building, documenting, and consuming RESTful APIs, offering tools for automatic API documentation and testing.

22k

GitHub stars for Swagger.

35%

faster API documentation setup with Swagger’s automated tools.

Microservices

Microservices is an approach to designing software as a suite of small, independently deployable services that work together to form an application.

50k

GitHub stars for repositories using microservices architecture.

35%

increase in system scalability and resilience with microservices, compared to monolithic architectures.

HTML

HTML (Hypertext Markup Language) is the standard markup language used to create web pages, forming the backbone of most websites and applications by structuring content and elements.

100k+

websites rely on HTML as their foundational markup language.

90%

of websites use HTML in combination with other technologies like CSS and JavaScript.

Tailwind CSS

Tailwind CSS is a utility-first CSS framework that allows developers to build custom designs without leaving the HTML structure, focusing on fast and flexible styling.

70k+

developers use Tailwind CSS for styling.

50%

faster styling process due to its utility-first approach.

CSS

CSS (Cascading Style Sheets) is a style sheet language used to control the presentation of web pages, including layouts, colors, fonts, and responsiveness, enhancing user experience.

100k+

websites use CSS to style their web pages.

80%

faster development time when using CSS frameworks like Tailwind CSS or Bootstrap.

Bootstrap

Bootstrap is a popular open-source CSS framework used for designing responsive and mobile-first web applications, providing pre-built components and a grid system.

164k

GitHub stars for Bootstrap.

35%

faster front-end development using Bootstrap’s pre-designed components and grid system.

jQuery

jQuery is a fast, lightweight JavaScript library designed to simplify HTML DOM manipulation, event handling, and animation.

60k

stars on GitHub for Vite.

30x

faster hot module replacement (HMR) compared to traditional bundlers.

JavaScript

JavaScript is a high-level, versatile programming language used for creating dynamic and interactive web content, such as animations, form validation, and real-time updates.

95k

websites rely on JavaScript for dynamic web functionality.

75%

of developers use JavaScript for both frontend and backend development, thanks to frameworks like Node.js.

MariaDB

MariaDB is a fork of MySQL, designed to maintain compatibility with MySQL while offering additional features and performance improvements for web and enterprise applications.

12k

GitHub stars for MariaDB.

30%

faster query execution in MariaDB compared to MySQL in certain workloads.

Bootstrap

Bootstrap is a popular open-source CSS framework used for designing responsive and mobile-first web applications, providing pre-built components and a grid system.

164k

GitHub stars for Bootstrap.

35%

faster front-end development using Bootstrap’s pre-designed components and grid system.

Laravel

Laravel is a popular PHP web framework known for its elegant syntax, built-in tools for routing, authentication, and caching, and its ability to streamline web application development.

1.4M

websites worldwide use Laravel

30%

faster development speed with Laravel

GIT

Git is a distributed version control system that enables developers to track changes in their codebase, collaborate on projects, and manage code efficiently.

45k

stars on GitHub for Git.

80%

of software projects worldwide use Git for version control.

Docker

Docker is a platform for developing, shipping, and running applications inside lightweight, isolated containers, simplifying software delivery and scaling.

65k

GitHub stars for Docker.

50%

faster deployment with Docker containers compared to traditional virtual machines.

Traefik

Traefik is a modern HTTP reverse proxy and load balancer that makes it easy to deploy and manage microservices and dynamic containerized applications.

42k

stars on GitHub for Traefik.

30%

better load balancing efficiency with Traefik in containerized environments.

npm

npm (Node Package Manager) is the default package manager for Node.js, used for managing JavaScript dependencies and libraries in web and mobile applications.

180k

GitHub stars for npm.

50%

faster dependency management with npm’s package registry for JavaScript projects.

Composer

Composer is a dependency management tool for PHP that allows developers to declare the libraries their project depends on and automatically installs and updates them.

25k

GitHub stars for Composer.

40%

faster dependency management in PHP projects using Composer’s automatic updates and installations.

Google Maps

Google Maps is a widely used mapping platform that provides developers with APIs to integrate mapping, geolocation, and route planning functionalities into web and mobile applications.

25k

GitHub stars for Google Maps APIs.

60%

improvement in user experience for location-based services with Google Maps integration.

Results obtained

The revitalized VisitOradea.com successfully addressed the site’s initial issues, resulting in improved user experience, increased traffic, and enhanced engagement. Visitors now benefit from a more informative and user-friendly platform to explore Oradea’s attractions, leading to greater tourism and a stronger online presence for the city.

Enhanced User Experience

The website redesign and maintenance efforts led to a more intuitive and user-friendly experience, making it easier for visitors to find information, navigate the site, and plan their trip to Oradea.

Increased Website Traffic

By addressing technical issues, improving content, and optimising for search engines, VisitOradea.com saw a significant increase in organic traffic, attracting more potential tourists to the city.

Boosted Engagement

The website’s updated design and engaging content, including interactive maps and high-quality visuals, resulted in increased user engagement, with visitors spending more time exploring the site and interacting with its features.

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